Michael graduated from LSE and worked for the Saatchi Brothers for over 20 years. Having run large global clients from London he then with his Creative Partner, Alan Jarvie, went on to set up offices for M&C Saatchi in Hong Kong, New York, London, Africa and The Middle East.
In 2008, two weeks after the collapse of Lehman Brothers, they set up their own global agency, designed for the 21st Century to challenge the existing large, slow and bureaucratic networks.
LONDON Advertising delivers London-quality creative in any country, any language and any media from one office for entrepreneurial clients who want rapid growth in high growth markets.
With just 16 employees the agency has run ads in more countries than WPP, with 190,000 staff, has offices.
Their new model enables LONDON to consistently achieve the highest margins in the industry, making the same PBT as an agency with 280 staff.
Michael is a regular contributor in the media on the subjects of building global brands and predicting correctly the outcome of all recent UK elections.
Michael was awarded “Agency Innovator of the Year” by Internationalist Magazine and was appointed to the Order of Merit by the Knights of Malta for his charity work.
In 2012, LONDON offered a prize of £100,000 and persuaded David Cameron to launch their competition to find the best digital talent in the UK. The agency incubated the winning idea and secured £4m in funding pre-product, making it the most funded tech start-up in Europe.
The winning idea, Wordeo, was the Number 1 Best New App in the App Store and generated more downloads in its first week than Snapchat achieved in its first six months.
LONDON is the first agency to be awarded Agency of the Year three years in a row by Europe’s largest marketing publication.
In 2013 the agency acquired and redeveloped their own office building, LONDON House, which won the RIBA Award for the Best Workspace in the UK.