This talk will be discussing the trends in luxury brands as they try to gain traction with their consumers online. So far, websites have failed in creating a luxury experience online. This presentation will convey success stories and what the future entails for luxury brands if they want to succeed both in the retail space and the online space. Specifically, it will be looking into augmented reality and other technologies that companies are embracing to enhance the customer experience. In addition to the general market overview, Sherry will be speaking about her own online luxury brand The Longest Stay and the challenges it faces daily as she addresses her high net worth customer base in a very competitive market.