- CEO, Nikola Labs
Will Zell has founded three technology companies in addition to building successful real estate and retail ventures over the past 12 years. In 2011 Will was honored at the White House as one of the top entrepreneurs in the United States under 30. He is deeply passionate about seeing startups succeed, serving for a time as the Managing Director of a startup accelerator. Will draws from a broad range of experience in communications, organizational development, leadership, brand development and innovation. He brings vision, drive and passion to the Nikola Labs team.